QuickCoach

QuickCoach is coaching software for fitness coaches: personal trainers, strength coaches, nutrition and habit coaches, physiotherapists, chiropractors and running coaches, working in person or online. A coach builds plans and programs, sends them to clients, runs check-ins and sees who is keeping up, all from one dashboard. The site calls it "a low-friction coaching tool for everyday coaches" and says it is trusted by more than 40,000 coaches worldwide. The free plan covers up to 20 clients with no time limit and no per-client fees, and a single Pro plan removes that cap and adds branding, habit tracking and nutrition.

The product has changed hands recently. The company's Pro guide says Hale Health acquired QuickCoach in December 2025 and that the platform is being actively developed again, and a post by Hale Health's CEO on the blog is titled "QuickCoach Was Closing. Then We Bought It." The site footer reads "Powered by FitFocus", and the FAQ describes FitFocus as a sister platform for fitness businesses that need a full business system.

What a coach gets

The home page sets out three steps: create an account, build a plan, send it to a client. Plans and programs are unlimited on both tiers, reusable and editable, so a coach builds a template once and clones it for the next client. Inside a plan, a task can be almost anything, from an exercise to a recipe or a habit. Coaches can add videos from YouTube or Vimeo, import exercises from QuickCoach's exercise library and record voice notes for clients. The site says signing up takes seconds and involves no migration calls.

Clients get a friendly invite in one click and open a mobile and web app showing today's tasks, their program and check-in prompts. The app is a Progressive Web App, installed from the browser rather than the App Store or Play Store, and it works on iPhone and Android. The company says this keeps costs lower and lets it ship improvements faster, with no app store review in the way.

For staying on top of a roster, the coach collects post-plan feedback and surveys, and sees at a glance who is running low on plans. On Pro, notifications arrive when a client completes a plan, skips one or runs low, with the low-plan threshold set by the coach up to five plans out, delivered in the app, as a push notification, or both.

Pro is where the branding and most of the newer features sit:

• Branded client app. Clients install the coach's app, with the coach's name, logo and brand colors, at no extra cost per user. Free clients use the generic QuickCoach app.
• Branded welcome email and printouts. New clients get an onboarding email in the coach's colors, and printed or PDF plans carry the coach's logo and business name.
• Images on tasks and push messages. Coaches attach photos to tasks for form or equipment cues, and send push notifications to one client, a group or the whole roster.
• Training Insights. Each client's Activity view shows a completion percentage, current and best streaks, total plans done, a weekly activity chart and exercise completion by plan, in the coach's colors and light or dark theme.
• Habits. Several habits per client with rich check-ins rather than a yes or no, ready-made packs for sleep, hydration, steps and protein, and a full habit history.
• Nutrition. Meal planning inside the client's week, food search across more than 2.3 million verified food items with calories and macros, meal photos that log an estimated calorie count, and a daily Food Diary the coach reviews the same way as training. The company notes that photo results are estimates, not a substitute for a label.
• Client Groups. Named groups such as a morning crew, a plan assigned to the whole group in one action, and a sign-up link per group so new clients add themselves.

Pro also keeps each client's full workout and file history and adds priority support with same-day replies.

Plans, prices and add-ons

The pricing is published in full. Free costs $0 and includes up to 20 clients, an unlimited and customizable task library, unlimited reusable programs, and the client mobile and web apps. The FAQ calls it "a real product, not a teaser" and says over half of QuickCoach's coaches stay on it. Downgrading from Pro keeps every program and all data; the account is simply limited to 20 clients again.

Pro costs $39 a month on monthly billing, or $390 a year, which the company puts at $32.50 a month and describes as two months free. It is a flat price with unlimited clients and no per-client fees, so it does not rise as a roster grows. A 14-day Pro trial is offered. Coaches cancel from inside the app with no lock-in contract and no cancellation fee, and keep Pro features until the end of the billing period.

Three extras are billed separately:

• Coach Workflows, $14.99 a month (the pricing table also shows $12.42 a month billed annually), which summarizes client check-ins, produces client activity and insight reports, and flags clients who may need attention. The company builds new workflows on request.
• Nutrition Booster Pack, $12.99 a month ($10.75 a month billed annually), which adds barcode scanning for packaged foods. Food search, photo logging, macros and the food log stay in core Pro without it.
• Custom coaching website, $29 a month on any plan including Free, a concierge service designed, built and hosted for the coach, usually within one to two weeks. FitFocus IO PTY LTD keeps ownership of the site and domain while the coach subscribes, with a buy-out option set out in its Website Build Terms.

The pages say nothing about taking payments from clients; QuickCoach handles programming and client management, not billing.

A referral scheme called Free with Friends is open to coaches on Free or Pro. A referred coach who is new to QuickCoach gets 50% off the first two months of Pro, paying $19.50 a month instead of $39. After their first successful Pro payment, the referrer gets a $10 monthly credit on their own Pro bill for up to six months, or until that coach cancels. There is no cap on referrals; the site's example of four coaches who all stay gives $40 a month in credit, enough to cover Pro. A referral on the $390 annual plan brings that subscription to $351 and earns the referrer a $60 lump-sum credit instead. Credits are account credit only, never cash.

Research, guides and support

QuickCoach publishes data from its own platform. A monthly page on what coaches program covered 204,470 verified assigned exercises on active plans in August 2026, grouped into 3,565 distinct movements; some form of row reached 56.8% of clients that month. A coaching guides hub covers nine niches, including online personal training, strength and conditioning, physique prep, Pilates, active aging and rehab, alongside a coaching rate calculator and a capacity calculator.

Support runs through a Help Center, a video library on YouTube, a Facebook community of more than 40,000 coaches, and email, where the site promises "a real human replies".

Who it suits

QuickCoach fits the solo coach or small studio that wants clean program delivery without running a full business platform. The FAQ says it replaces a full coaching platform "for most solo coaches and studios", and a coach with fewer than 20 clients can run on Free indefinitely. The Pro guide notes that more than half of paying coaches are still within that 20-client limit and upgrade for the branded experience rather than the cap, so a small roster with a strong brand is a natural Pro customer. Coaches who run small-group training can lean on Client Groups to send one program to a whole squad.

The limits are ones the company states itself. Its Pilates cost guide says coaching software handles one-to-one programming, not class bookings or studio scheduling, so a studio with a reformer timetable still needs a separate booking tool. And for businesses adding staff and revenue streams, the FAQ points to FitFocus as the next step up.