HubFit

What HubFit is

HubFit is coaching software for personal trainers, online coaches and gyms. The footer calls it "the all-in-one coaching platform for personal trainers, online coaches, and gyms", and the home page promises a way to build, scale and automate a fitness business in one place. Its solution pages cover online coaching, personal trainers, gyms and studios, health and wellness, creators and influencers, and nutrition coaching. Clients use a branded app on iOS and Android; the coach works from the web.

The home page says 50,000+ coaches use HubFit to manage and grow their business, quotes 3,000+ five-star reviews across all platforms, a 4.9 App Store rating, and says 99% of coaches on HubFit rate their experience as excellent. New coaches can start with a 14-day free trial, and plans are listed on a separate pricing page.

Coaching: training, nutrition, check-ins and habits

HubFit groups the day-to-day work into four pillars, which it calls "the core pillars of coaching". Training covers building workouts, tracking each client's history and running every common format: supersets, circuits, intervals and AMRAP. Nutrition lets the coach create meal plans and set macro targets while clients log meals in the in-app tracker. Check-ins can be scheduled daily, weekly, bi-weekly or monthly, and the coach reviews the answers in a dedicated review inbox. Habits give clients a daily list to tick off, with numeric targets or a simple yes or no, chosen from a ready-made library or written by the coach.

On-demand content lets a coach serve clients without repeating themselves. Recipe books carry full macro breakdowns, cooking instructions and one-tap meal logging. The Workout Studio is for recording and uploading follow-along workout videos that clients stream from the app. Resource collections hold PDFs, guides, checklists and documents. For a coach who wants to package a program, this is the closest HubFit comes to a course: a library of workouts, recipes and guides attached to the client's plan.

Engagement: community, challenges and messaging

The engagement layer keeps clients talking to the coach and to each other. The community is an in-app feed with scheduled posts, polls, reactions and threads, which the site pitches as a replacement for Facebook groups. Messaging covers chat, voice notes, polls, GIFs and group threads.

Challenges arrived in April 2026, according to the changelog, and HubFit's blog describes them in detail. There are 7 challenge types in three groups: total workouts, total volume and total reps; days logged, protein target days and calorie target days; and total steps. A coach runs them in leaderboard mode, where clients are ranked against each other, or milestone mode, where clients earn badges for hitting their own thresholds. Milestone challenges use a five-tier badge structure with 8 themes (Medals, Iron, Journey, Summit, Warriors, Animals, Elements and Ranks), so a client in the Iron theme climbs from Lifter to Olympian. Progress is tracked automatically: workouts from completed sessions, nutrition from logged meals, and steps from Apple Health on iOS and Health Connect on Android. Notifications cover the start and end of a challenge, badges earned and moves on the leaderboard such as entering the top 3 or taking the lead. Coaches pick from 24 default cover images or upload their own, and on a coaching team each coach sets their own notification preferences.

Integrations

The integrations strip on the home page names Cronometer, Oura, Zapier, Apple Health, Fitbit, Whoop, Health Connect, Ultrahuman, Garmin, Stripe and Eight Sleep, which covers the common wearables and nutrition apps a fitness client already uses. Through Zapier, HubFit says it connects to 5,000+ apps.

Scaling: automations, payments and teams

The site's pitch for growing businesses is "Everything you need to scale from 10 clients to 1,000." Automations handle onboarding through flows, schedule content with a tool called AutoFlow, and plug into Zapier. The example flow on the home page shows what that means in practice: when a new client is added, the onboarding flow starts, a welcome check-in goes out, a starter strength program is assigned, the client joins the month's step challenge and is welcomed into the community, all without the coach touching it.

Payments run through Stripe. HubFit says coaches can collect one-time and recurring payments, with free trials, coupons, setup fees and automatic invoices built in, and the home page shows a revenue view with recent payments for programs such as a 12-week program or monthly coaching. For teams, the coach invites other coaches, assigns roles (the example shows owner, admin and standard), and manages clients across the team with role-based access. More than one coach can work with the same client.

Product pace and support

HubFit publishes a changelog, and the recent entries show steady work: Messaging V2 for web in September 2026, HubFit App 3.0 earlier the same month, Habits V2 in May, Onboarding Flow V2 in April and the launch of challenges on April 2. Resources include an academy, a help center, a YouTube channel, a blog and a set of tools.

Coaches quoted on the home page talk about consolidation. Vegard Mikalsen of VM Coaching says: "You don't have to have five different programs just to coach people. Everything is in one place." Jesse Astill of ASTL Performance writes, "I went from scattered spreadsheets to a premium, polished system that my clients love," and adds, "It cut my admin time by 75%". Online fitness coach Gianni Fabrizio says it has "delivered more than any other and it's only getting better".

Who it suits and who it does not

HubFit suits fitness professionals who coach clients over weeks and months and want programming, nutrition, check-ins, habits, community and billing in one place, with a branded app the client opens every day. Solo online coaches get a complete toolkit; gyms and coaching teams get roles and shared clients; coaches who run group programs get challenges that track themselves from workouts, food logs and step counts.

It is built around fitness and nutrition coaching, so a coach in business, life or career coaching would use only part of it, and a creator who wants to sell self-paced video courses to a broad audience is better served by a course platform. Prices sit on the pricing page, and the 14-day trial is the way to test the client app before committing.