Future

What Future is

Future is a personal training service delivered through an app: each member is matched with a dedicated coach, who writes the workouts, checks in, and changes the plan as the member's life and fitness change. The home page sums it up as "Personal training, reimagined" and promises "Dedicated coaching and support to help you train for what's next." It is a product for the person doing the training, someone who wants a real trainer's program and accountability without booking sessions at a gym.

The about page frames the company's belief as "the right coach changes everything" and says Future has worked "Across nearly a decade and more than 8 million coaching sessions". Its stated mission is to make world-class coaching accessible to more people so they can build strength, move better and live healthier, longer lives. A banner on the home page also announces a new line: health coaching covering nutrition, sleep and more.

How the coaching works

A new member starts with a 1-minute quiz and is then matched with a coach. The home page describes the relationship in four promises. Programs are "Made by experts": coaches build them with proven methods informed by years of specialized training. Members "Never train alone": the coach checks in, monitors progress and holds them accountable. Training is "Designed for real life": workouts can be moved, days adjusted and the plan adapted at any time without penalty. And the plan keeps changing: the coach actively refines it so training evolves with the member.

To show what a coach plans around, the home page walks through a sample member profile. Michelle has committed to 4 days a week, prefers morning workouts and travels for work once a month. She has access to a gym plus a yoga mat and dumbbells at home. Her background is short distance running, yoga and HIIT classes, her injury record lists lower back pain and a recovered knee injury, and her goals are a consistent routine, feeling confident in the gym and training for a 5k in two months. The page calls the result "A 360° roadmap that's uniquely yours", and says the coach crafts the plan around the member's goals and optimizes it over time. For a reader, that example is the clearest picture of the product: the program is written for one person's week, kit and history, not picked from a catalog.

Contact between sessions runs through messages in the app. The home page shows a coach note that reads "Nice lift, Alex! You recovered quickly between sets. That Zone 2 work is paying off", which gives a sense of the tone: short, specific feedback on what the member logged.

The workouts in the app

Workouts arrive in the app as sequences of exercises with sets, reps, time and load. The examples on the home page are 3 Point Dumbbell Rows for 10 reps with 20 lb dumbbells, Dumbbell Goblet Squats for 30 seconds on the right side, and Alternating Bicep Curls for 20 reps with 20 lb dumbbells. Behind them sits an exercise library with video demos, voice cues and form guidance for every movement, so a member training alone at home or while traveling still sees how each exercise should look and hears cues while doing it.

Price and refund

The price is printed on the home page: $50 for the first month, then $199 a month, with a full refund for anyone who cancels within 30 days. That is one subscription for one-to-one coaching. A reader comparing it with gym personal training should count it as a monthly fee for a coach who programs every session and replies to messages, rather than a price per session.

Results and track record

The about page lists what members have done on the platform: 8.2M+ workouts completed, 58M messages between coaches and members, 2.4B calories burned, 28B+ pounds lifted and 1,774 collective years of coaching experience among its coaches. The home page shows a 4.9/5 rating on the App Store and says that 98% of members report being more consistent within 4 weeks, a figure the site gives as what members say rather than a measured outcome.

Three member quotes sit under it. Laura, 5 months with Future, writes, "I have never felt healthier and more comfortable in my own skin and I owe it all to the Future app." Rohan, 13 months in, says, "Before Future, I lacked any sort of plan. With Future, I've been able to get into the gym 5, 6, 7 days a week." Deanna, 15 months in, says her coach "has taught me how to consistently work out and to appreciate that time for myself."

The company behind it

The about page presents a leadership team with experience across health and technology companies, naming Ali Jafari as CEO, Meredith Harris as CPTO, Kathleen Tampoya as VP of People and Jeff Lynn as VP of Finance. Tom Brady is co-chairman and Richard Rosenblatt executive chairman of the board, and the directors include partners at Kleiner Perkins and Andreessen Horowitz and Eddy Cue of Apple. Athlete advisors listed are Simone Biles, Usain Bolt, Wayne Gretzky, Tony Hawk, Derek Jeter, Naomi Osaka and Tiger Woods, and the strategic advisors include the chief executives of Lionsgate, Live Nation and DraftKings. The site publishes a consumer health data policy alongside its privacy policy and terms of use.

Who it suits and who it does not

Future suits an adult who wants a structured strength and conditioning program written for them, with a person checking in, and who trains on their own at home, in a gym or on the road. The sample profile shows the kind of member it plans for: a few sessions a week, some equipment, an old injury and a concrete goal such as a first 5k. The $50 first month and the 30 day refund make it easy to try one coach before committing.

It is built for individual training, so someone who wants group classes or a community feed is better served elsewhere. At $199 a month after the first month it costs more than a self-guided workout app, so it suits someone who values the coach's attention enough to pay for it every month.