Clarityflow

What Clarityflow is

Clarityflow is all-in-one software for running a coaching business, built around asynchronous conversation. Its homepage calls it "Coaching Software For The Modern Coaching Business," and the pitch is that a coach can stop paying for separate tools for video messaging, scheduling, forms, payments, courses, memberships and sales pages and run everything from one account. It is aimed at independent coaches, consultants and small practices; the testimonials come from business, executive, sales and life coaches and from consultants. The footer notes that the product was formerly called ZipMessage, and the founder, Brian Casel, writes on the homepage that he spent years as a consultant, coach and teacher before starting it as an async communication platform. A counter on the homepage reads 103,171 insights exchanged.

Async conversations at the center

Conversations are the core of the product. A coach and client swap video, voice or text messages in threaded conversations, each with its own page and sub-threads, so it is easy to scroll back and see what was said. Messages can carry camera recordings, audio, screen shares, text, file attachments and embeds, and the site says this works on mobile, on desktop "or even email": an email integration lets both sides be notified and reply from their inbox. Live sessions still have a place. Coaches can upload recordings of live calls and continue the conversation with async follow-ups, and a scheduling tool lets clients book sessions against the coach's availability with full calendar integration.

Intakes are the entry point for new conversations. A coach shares a page where anyone can send a video, audio or text message, or complete a form, and the site suggests using intakes to start conversations with prospective clients.

Building a coaching library

Templates are where Clarityflow tries to save the coach time. Any message can be turned into a template so the same advice never has to be recorded twice, and the coaching library holds lessons, frameworks, assessments, worksheets, sequences and other assets that can be pulled into a conversation or used to assemble a course. Tasks let a coach assign to-dos to clients or to themselves and track progress, with task templates for repeatable checklists. Forms collect "unlimited submissions" and suit assessments, quizzes, questionnaires, course exercises and applications. Automations run drip sequences and interactive courses.

Courses and groups

Courses turn coaching material into a self-paced program that many students can enroll in while keeping personalized Q&A and support. The distinctive part is personalization: the site says the content of each client's enrollment can be tailored to where that client is, built from the coach's Course Library of video, audio and text, and students can ask questions of the coach or of others in their cohort as they learn.

For group work, coaches host private, members-only coaching groups and cohorts, either with a scheduled start and finish or as an evergreen community, and the same async messaging tools work inside groups. The FAQ says Clarityflow is designed for both one-to-one and group coaching, including cohort-based programs, and that it can handle anything from shared conversations with a few participants to groups where many members join the discussion.

Selling coaching

Payments run through the coach's own Stripe account. The homepage says coaches can connect Stripe and start accepting credit card payments in minutes, selling coaching packages and products as one-time purchases, subscriptions and more. A client billing portal lets clients buy and manage their payments and subscriptions in one place. Onboarding flows then take a new client from a personalized welcome message, or a templated one, into their program, and the coach can track the onboarding progress of many clients at once, which matters when a group program launches with a full cohort.

Branding, apps and languages

Coaches can use their own domain name (the site's example is yourname.com) and apply their own colors and logo across every view, so clients see the coach's brand rather than Clarityflow's. The free Clarityflow apps for iPhone, iPad and Android include a video recorder and an audio-message recorder, and both coaches and clients can install them. The FAQ says the interface supports full translations in all popular languages, with each user choosing their own. The footer also lists an API, integrations and an affiliate program.

Support and pricing

Support is personal. The FAQ says new users receive a personal video message from the customer success lead, Kat, and that questions sent by email or Clarityflow message get a response "within 1 business day (often sooner!)." As an optional add-on, a done-with-you setup and consultation has the support lead work directly with a coach to plan and build their programs on the platform. Clarityflow is sold in several plans, and the homepage sends visitors to a separate pricing page for the breakdown; a demo is available before signing up.

What coaches say

The testimonials focus on time. Business coach Chris Lema writes: "When people have questions, I can deliver answers without booking a call." Sean Pritzkau, a coach and strategist, says: "In 6 weeks, my calendar had only 15 meetings, down from 43 this time last year!" Susan Liao, lead coach at Leaders Like Us, values that she can "manage it all on mobile," and executive coach Cristin Downs describes coaching clients "on small things (before they become big things)." Jessica Malnik, a consultant, says her clients also use it for feedback between sessions. Business coach Justin Wise puts the client side simply: "My clients love my new async model on Clarityflow because they can get value on their own time."

Who it suits

Clarityflow suits solo coaches and small practices that want fewer live calls and more async follow-up between sessions, and that would rather run messaging, scheduling, payments, courses and groups from one branded account than connect several tools. It works for one-to-one coaching and for cohorts, and the personalized courses suit coaches who sell a program but adapt it to each client. Coaches who sell mainly through Stripe will find payments simple to set up.

It is less suited to coaches whose clients only want live video calls, since much of the value lies in the async tools, and to companies looking for an enterprise coaching program with HR reporting. The product is built around an independent coach and that coach's own clients.