Sandler Training

What Sandler Training is

Sandler Training is a sales and sales leadership training company built around its own method, the Sandler Selling System, which the site says equips a sales team with "behaviors, attitudes, and techniques" to improve sales performance. The homepage headline is "Corporate Sales Training & Business Development Solutions," and the company says "50K+ Global Customers, Clients and Partners Succeed with Sandler." The UK site says its material draws on "50 years of research into business compiled by 1,000+ sales trainers, 1 million salespeople, and thousands of leaders."

Training reaches clients through Sandler corporate and a network of local Sandler Training centers. The site has a locations finder, a franchising section, an alumni center and an annual Sandler Summit, with Sandler Summit 2027 already featured. The homepage splits its market by size: individuals and small to mid-sized businesses with fewer than 500 employees, and enterprise teams with more than 500. For a sales organization Sandler is a training and coaching provider; for an individual seller or a small team, its online platform offers self-guided courses.

Programs for sales teams

The homepage frames the offer as "Solutions for Every Stage of Sales Success," covering the sales talent lifecycle "from hiring to reinforcement" in four stages (hiring, development, coaching and reinforcement) that are "Designed to work together or on their own." The training programs are:

• Sales Development Series: core sales methodology and training.
• Sandler Enterprise Selling: advanced training for complex deals.
• PerformanceIQ: a "Data-driven performance development solution."
• Sandler Reinforcement Services: tools to reinforce best practices.
• Sales Certification: the Sandler certification program.
• Prospecting: strategies for new business development.
• Sales Performance Ecosystem: to "Define, measure, and sustain sales performance across the revenue lifecycle."
• Customer Success Series: to turn a customer success team into "a consistent growth driver."
• SANDLER Channel Sales Series: for channel sales managers who want to become "proactive growth leaders."

Leadership programs include the Sales Leader Growth Series, described as "Complete sales leadership training," and Leadership for Organizational Excellence for business leadership development. Sandler also offers DISC communication style assessment and coaching, and Assessments & Benchmarking, a talent assessment and development system that supports the hiring stage. Its delivery methods include collaborative learning.

The online platform

The UK site describes the online side. Sandler UK runs a platform with "sales training content, tools and applications available on-demand from anywhere with an internet connection," usable on any device. Training is self-guided: learners pick the topics relevant to their work, study at their own pace, and choose formats that suit them, "including podcasts, workbooks and videos." The site pitches this as a way to save on travel and group training costs, because "Self-learning courses mean there's no need to fit into anyone else's schedule." Next to the courses sits an on-demand library of resources, including downloadable guides, expert tools and aids that can be adapted to an organization's needs, and resources for challenges outside the standard curriculum.

Three ideas organize the platform. Individual Accountability means learners "can control when, where, and how they study the topics that relate to their work." Compressed Time means just-in-time learning on the topics that matter most to the learner. Assessments & Reporting lets learners and leaders "track results, benchmark performance, and assess skill development with integrated analytics and reporting on CRM systems or other tech platforms." The UK site lists Totara Learning's Best Education & Training Project among Sandler's awards.

The course catalog

Sales training courses on the UK platform:

• Zero-Pressure Prospecting: techniques to fill a pipeline, use current technology and set better sales meetings, while taking the pressure off potential clients.
• Advisor Launch Accelerator: "A unique, comprehensive curriculum for the financial services, insurance and banking industries," for new advisors "looking for a flying start."
• Successful Social Selling: building relationships and starting productive sales conversations through social media.
• Negotiation Mastery: a nine-part course on win-win agreements and complex deals, including enterprise selling and negotiating discounts.
• The Sandler Selling System: the core method delivered as a microlearning collection.

Leadership and management courses:

• Creating a Bulletproof Business: helping leaders tackle the "blind spots and bottlenecks" that hold a business back.
• Sandler UK's Sales Leadership Rules: an open discussion of the strategies and tactics most useful to sales managers, led by Dave Mattson, Sandler's President and CEO.

Professional development courses:

• Goal-Setting: a self-paced workshop on setting goals and building plans, quoting founder David H. Sandler: "Decide what you want, build a plan, and you can bet on the outcome!"
• Handling Difficult People: what makes people and situations difficult, and techniques to counter them while maintaining confidence.
• No Guts, No Gain!: what the site calls an "anti-wimp course" on getting tougher, taking control of one's career and making more sales.

A free Sandler UK training guide opens access to podcasts, white papers, reports, webinar recordings, ebooks and courses.

Results the company reports

The homepage lists its impact: 400+ sales leaders in its network, around 500k hours of training around the globe each year, 50% more salespeople hitting quota than those without Sandler, 88% of sales people saying their sales strategy improved, and 96% of clients polled who would recommend Sandler. These are Sandler's own figures. The UK site features a case study on Forterra, "Revitalizing Sales During and After a Recession."

Industries and roles

Sandler tailors its training to industries: technology, professional and financial services, construction and building materials, manufacturing and logistics, call centers, and medical devices and pharma, with selling to homeowners also listed on the UK site. By role, it supports business development ("Proven sales methodology and reinforcement tools"), human resources (hiring, onboarding and retention), learning and development ("Scalable training and reinforcement programs that build lasting sales and leadership skills across your organization"), and customer success.

Pricing and getting started

The site lists no prices for its programs or online courses. Buyers start by speaking to one of Sandler's sales experts or contacting a local center, and the enquiry form asks permission to be contacted by Sandler corporate or a local Sandler Training center. Free material includes articles, books, podcasts, webinars such as "LinkedIn the Sandler Way," and the white paper "Why Salespeople Fail."

Who it suits

Sandler suits sales organizations that want one named method across hiring, training, coaching and reinforcement, and a common sales language across the team. Enterprise teams have Sandler Enterprise Selling and the Sales Performance Ecosystem, while small businesses and individual sellers can use the self-guided online courses at their own pace. Sales managers have a dedicated leadership series, customer success and channel teams have their own programs, and financial services firms onboarding new advisors have the Advisor Launch Accelerator.

It is a narrower fit for someone who wants broad marketing or general business training, since everything centers on selling and sales leadership, and for buyers who want to compare costs online before a conversation.