Girls in Marketing

What Girls in Marketing is

Girls in Marketing is a learning platform and community for marketers, run by Girls in Marketing Ltd and founded by Olivia Hanlon. Its home page presents it as a go-to place for learning, connection and career confidence in marketing, and says it supports marketers at every stage of their career, from a first role to a dream job. It does that through a membership, a set of standalone courses, mostly virtual events, a newsletter, a podcast and a blog, and it also delivers workshops and talks for marketing teams and runs campaigns with brand partners.

The site gives its reach in four figures: 600,000+ social media followers across platforms, 40+ brand partnerships and collaborations, 3,000+ people engaged with paid learning, and 6,000+ subscribers to its Socialtainment newsletter. Brand partners are offered what the site calls an engaged audience of 600k+ marketers.

The membership

The membership is the center of the offer. The home page pitches it to marketers who feel that everyone else has a map of their career except them, as a place to find their footing, build confidence and work out what they want from their career. Members get access to hundreds of digital marketing courses, resources, webinars and templates, and can seek advice from other marketers and from marketing mentors. Courses the site names as part of the membership include:

• Master Your Social Media Strategy, on building an organic social media strategy, from building communities and creating content that resonates to measuring performance.
• An SEO strategy course that teaches how to create and implement an SEO strategy and comes with checklists, spreadsheets and templates.
• Unleash Your Inner Copywriter, on copywriting formulas, research, setting copy goals, and editing and analyzing copy.
• An email marketing course in 6 modules, taught by Beth O'Malley, an email and CRM specialist and founder of Astral, whom the site credits with helping brands generate over £3 million in revenue through email and CRM.
• AI Accelerator for Marketers, a virtual training program across 6 sessions that aims to build real skills for using AI in creativity, marketing strategy and career growth, rather than quick hacks.

Members also get the community side: webinars and chats with industry leaders, member events, and a space to share ideas, connect and ask other marketers for help.

Standalone courses

Three career courses can be bought without a membership subscription. Laying the Foundations of Marketing and Career Success is for early-career marketers and people just starting out, teaching concepts like branding, SEO and campaign management through engaging lessons and hands-on exercises. Advancing Your Marketing Strategy and Career is for mid-level marketers, with modules on navigating career progression, understanding people management and managing marketing budgets, for people preparing to lead. Freelancing for Marketers walks through the stages of going freelance: choosing a niche, attracting and retaining clients, pricing services, managing finances and marketing yourself as a freelancer.

Each course states its goal. The foundations course promises that by the end learners will be ready to launch and advance their marketing career; the advanced course aims to turn mid-level marketers into well-respected and trusted leaders at work; and the freelancing course is pitched at marketers who want the freedom to work on their own terms, choose their clients and build a business that fits their lifestyle.

The site says these courses are taught by marketing experts with years of industry experience and come with practical resources such as templates and case studies, so learners can apply the material to real-world work. The site publishes no prices for the membership or the courses.

Events

The events calendar is mostly virtual. Upcoming sessions on the home page include campfires for junior, mid-level and B2B marketers, a Marketing Career Clinic on whether to specialize or stay a generalist, a session on automating marketing busywork with AI led by Bolu Olojo, a talk by Rejoice Ojiaku on turning content into a long-term traffic engine, and a quarterly update on algorithms, insights and trends. The home page invites marketers to meet like-minded people in the membership and at events and to learn from industry insiders.

For teams and brands

Companies can book Girls in Marketing to deliver a workshop or talk for their marketing team, virtually or in person, to build practical skills and confidence. The site also lists marketing programs and brand partnerships, in which brands collaborate with it on campaigns, events and educational content for its audience.

Free resources

A free marketing courses page rounds up free courses from across the industry alongside the company's own, grouped into general marketing, social media, SEO, copywriting and content, email marketing, AI in marketing, and coding and graphic design. Girls in Marketing's own courses appear in each group where they fit, which makes the page a practical starting point for someone not yet ready to pay for training. It also lists a free course on landing a first digital marketing job with no experience, co-created by founder Olivia Hanlon, and argues that marketers should try free options and affordable memberships before investing in an expensive paid course. The Socialtainment newsletter, the podcast and the blog round out the free material.

What members say

The testimonials on the home page come from working marketers. Laura Sargeant, an SEO and content lead, says the community gave her the skills and confidence to step into senior positions and build brand collaborations, and that she has been a member for 3 years. Alice Barber, a marketing executive, calls it "now an essential part of my CPD" and credits its frequently updated courses, webinars and chats with industry leaders. Claudia Walker, a digital marketing coordinator, describes the membership as "very affordable considering the wide range of courses available", all led by industry professionals. Iko Haruna, a head of creative and communications, says it has kept her current with marketing best practices, emerging tools and industry trends, and Maeve Jarret, a social media manager, says the resources have already opened up opportunities for her.

Who it suits

Girls in Marketing suits marketers who want ongoing, practical learning and a peer network: someone in a first role learning the fundamentals, a mid-level marketer preparing to manage people and budgets, or a marketer planning to go freelance. The mix of skills courses, webinars and events fits people who keep learning alongside a job, and the free events and resources let newcomers try the community before joining. Marketing teams can bring the same material in-house through workshops and talks. The offer centers on skills, confidence and community rather than formal qualifications, so it works best as continuing development next to a marketing career.