Engage

What Engage is

Engage is a Brazilian learning management system for companies that need to train their employees, built around gamification. The homepage headline reads "LMS #1 do Brasil" (the #1 LMS in Brazil), with the line "LMS para empresas que precisam capacitar colaboradores" (an LMS for companies that need to train their employees). The pitch is that its platform helps you engage staff with gamification "de forma simples e automatizada, integrada ao seu programa de T&D" (in a simple, automated way, integrated with your training and development program). The reader it fits is an HR or T&D team in a Brazilian company that wants training people actually take part in, from onboarding to product launches.

The company says its learning environment "já contribuiu com mais de 3 milhões de pessoas em mais de 600 empresas" (has already reached more than 3 million people in more than 600 companies). Its CEO and co-founder, Mário Cabral, presents the platform in a video on the homepage.

Gamification and learning activities

Gamification is the core. The homepage argues that "A gamificação estimula a participação ativa dos colaboradores, tornando o aprendizado mais dinâmico" (gamification encourages employees to take an active part, making learning more dynamic) and so raises engagement in corporate training. Its flexible structure is meant to let a company build training that is more attractive and adapted to employees' reality and the business's goals.

The building blocks are learning activities. Engage says you can "Crie facilmente 20 tipos de atividade de aprendizagem" (easily create 20 types of learning activity) and combine them into a sequence of learning experiences. Under activities and gamification, the homepage lists in-person training (Treinamentos Presenciais), SCORM courses, live classes (Aulas ao vivo) and simulators. Learning paths (Trilhas de Aprendizagem) string these together.

A testimonial from Elizabete Morais at Colgate describes building a training journey for a field merchandising team and praises the "muitas opções de jogos interativos para testar o conhecimento" (many interactive game options to test knowledge). Marcela Carvalho at Cifarma says: "A Plataforma trouxe mais engajamento. Os colaboradores aprendem com entusiasmo." (The platform brought more engagement. Employees learn with enthusiasm.) and adds that they always run actions with prizes for the most dedicated.

Building training: Lia, templates, catalog and authoring

Engage gives a training team several routes to content, plus a customer community.

Lia is the AI layer. The homepage says "A Lia reúne nossa metodologia para criar programas de aprendizagem com a inteligência artificial do Google para fazer a curadoria de conteúdos de treinamento" (Lia combines our methodology for creating learning programs with Google's artificial intelligence to select training content). Elsewhere the site says that through artificial intelligence, trainings can be designed and applied quickly.

Ready-made templates come next: Engage says it already offers more than 10 ready-made, validated training programs that you personalize with your company's own content.

The course catalog is the third route, and a large one. The homepage promises "Mais de 300 cursos disponíveis para treinar seus colaboradores" (more than 300 courses available to train your employees), covering leadership and team management, effective communication, emotional intelligence, innovation and creativity, digital skills, career development, change management, ethics and social responsibility, sales, customer success and customer experience, financial management, management skills, project management, product management, diversity and inclusion, executive management skills, and resilience and stress management. The page adds: "Todos sem custo adicional!" (All at no extra cost!)

Fourth, an authoring tool (Ferramenta Autoria) lets you build your own material, and SCORM courses made elsewhere can be loaded as one of the activity types.

Finally, customers get an exclusive best-practice community where clients share what works, supported by Engage's specialists.

Administration, reporting and access

The practical tools listed on the homepage are a customizable environment, learning paths, notifications by app and email, reports and results, dashboard and analytics, offline mode, certificates and terms acceptance (listed as "Certificados de Termos Aceite"), and administration profiles for different admin roles.

Reporting is pitched as "Relatórios claros e confiáveis" (clear and reliable reports): ready-made reports give visibility of training results and make it easier to analyze employee engagement and progress. Offline mode matters for field teams such as the merchandising staff in the Colgate testimonial. The mobile app is on the App Store and Google Play.

Integrations

Engage lists its integrations and apps on the homepage: FreshDesk, an API, login with Microsoft AD and Google, payroll (Folha de Pagamento), the App Store and Google Play apps, Zoom and Microsoft Teams, YouTube, Vimeo and Stream for video, and ecommerce through Shopify. A downloadable full list is offered beside them. The Shopify connection means a company could also sell courses, while Zoom and Teams cover the live classes, and Microsoft AD or Google login takes care of sign-in.

Customers, scale and buying

The homepage counters read 600 empresas atendidas (companies served), +3 milhões pessoas treinadas (people trained), +20 mil treinamentos criados (trainings created) and +30 milhões de treinamentos realizados (trainings completed). Testimonials come from Grupo Master, Colgate, Philip Morris Brasil and Cifarma. Samantha Domingos of Philip Morris Brasil says: "Atualmente, a Engage está em várias pautas da organização desde a estruturação do programa de onboarding até no lançamento de novos produtos. A Engage se tornou uma grande impulsionadora de inovação e melhoria contínua." (Engage is currently on several of the organization's agendas, from structuring the onboarding program to launching new products. Engage has become a great driver of innovation and continuous improvement.) Jaíne Barbosa of Grupo Master says Engage helped them speed up their process with quality materials and creative, attractive training.

There is a free trial: the site's buttons read "Experimente Grátis" and "Faça o Teste Grátis", and a plans page (Nossos Planos) sits in the main menu. Prices themselves are not on the homepage. You can also talk to a specialist, and the site has a blog and free materials.

Who it suits

Engage suits Brazilian companies that want a gamified LMS to lift participation, especially those with field, retail or sales teams who learn on their phones and sometimes offline. The 300+ included courses and the ready-made programs help a small T&D team launch quickly, and the 20 activity types, SCORM support, live classes via Zoom or Teams and an authoring tool give room to grow into a full training program for onboarding, product launches and soft skills. The Shopify, payroll and Microsoft AD integrations help companies that want training connected to their other systems.

It suits less well a company that wants a purely administrative compliance tracker with no interest in game mechanics, since the whole design leans toward engagement, or a team that needs an interface and catalog outside Portuguese.