naffy

What naffy is

naffy is a Polish-language sales platform for digital creators. Its homepage headline reads "tu sprzedają twórcy bez kosztów stałych" (creators sell here without fixed costs), and it lets a creator sell online courses, ebooks, digital files, consultations, webinars, vouchers, subscriptions and paid newsletters from one account, with built-in email marketing and a free online shop. A blog post on the site describes it as "darmowa platforma do kursów online, działająca w modelu prowizyjnym" (a free online course platform working on a commission model).

The reader is a creator: the testimonials come from a doctor, a hair stylist, a diction coach, a social media specialist and content creators, each shown with a large social media following, and the site's guides are about earning from Instagram, Facebook and TikTok. The whole setup is built around Poland. Free sales terms and a privacy policy are kept up to date with Polish law, the payment options include BLIK, and the invoicing integrations are Polish services.

Building and running a course

The course product, as the homepage describes it, turns knowledge into lessons that buyers work through at their own pace, from a short course to an extended training. Courses are built from modules, lessons and attachments. Lessons can open gradually or all at once, and a course can be sold on subscription or with time-limited promotions.

A blog post on online course platforms walks through the details. Materials can be video, PDF, quizzes, audio or links to videos hosted on YouTube or Vimeo, organized into modules and lessons with extra materials. After a purchase, the buyer gets an email with a link and a system-generated password to a client panel where the course lives; courses work across devices without installing an app. The creator sets access as a one-time purchase with lifetime access or for a fixed period, with 3 months, 6 months and 1 year named as options. The same post lists protection against downloading and unauthorized access, tracking of learner progress, and real-time analytics on learners and sales. Bonuses such as ebooks or checklists can be attached, and an offer can be limited, for example to the first 50 buyers at a promotional price. The post's FAQ adds that creating and hosting a course is free and that a creator can publish any number of paid courses.

Setting up the shop takes a store name, a description, a logo and brand colors, or a ready template. Sign-up runs through a Gmail account.

Live teaching, webinars and consultations

naffy covers live formats as separate product types. Consultations sell 1:1 sessions and group training with a booking system and a built-in meeting messenger: clients book and pay in advance, and automatic reminders go out by SMS and email. The course platform post says group live training is limited to a maximum of 20 people and runs through the video communicator built into naffy.

Webinars run live or as automated replays, recordings can be sold as paid products, the creator decides how long attendees keep access to the recording, and the homepage says webinars have no participant limit. A September 2026 post on the blog announces new features for webinars and online meetings: Picture-in-Picture mode, sound while screen sharing, a more comfortable camera view, chat history and more detailed attendance analytics.

Selling, payments and payouts

Payments run through Stripe, which the FAQ calls naffy's payment operator. Buyers can pay by card or BLIK, buy in installments, and the course guide names Klarna as an extra payment method a creator can add. Subscriptions bill monthly or yearly, and installment plans can require a minimum number of payments. Prices can be set in several currencies, and the FAQ names PLN, EUR, USD and GBP among them.

Payouts are automatic. The FAQ says the transfer reaches the creator's account within 7 days, usually sooner, and the next payout date shows in the Stripe dashboard under Balances. Automatic invoicing works through integrations with iFirma, InFakt, Fakturownia, Fakturowo and FakturaXL.

For marketing, the site lists discount codes, limited offers, the Meta Pixel and analytics, product bundles, one link per product to share across channels, and new sales pages announced on the blog. The ebook product adds an automatic watermark. Vouchers carry a QR code, an amount and an expiry date, and the creator scans the code with a phone to redeem it.

The FAQ also covers who can sell. A creator can start without a registered company, under Poland's unregistered activity rules, choosing Sole Proprietor when setting up payments, and naffy lets them set a monthly sales limit to stay under the legal threshold. Sellers under 18 can create an account and prepare products, but need a Stripe account opened with a parent's or guardian's consent before they can take payments.

Email marketing and lead magnets

Email marketing sits inside the platform rather than in a separate tool. The homepage promises newsletters, campaigns and automations "bez dodatkowych narzędzi" (without additional tools), with 5,000 free emails a month and help from AI. Every purchase or file download adds the buyer to the creator's list, and the blog explains that the mailing list, CRM and sales run in one system, so contacts arrive with their activity and purchase history. A post on naffy's email tool adds that the free emails come with no limit on contacts. Automations can send sequences after a signup, remind buyers about abandoned carts and react to specific actions, and a September 2026 update added segmentation that combines conditions with OR and AND logic.

Lead magnets are how a creator gives something away. The FAQ explains that a free product is added through the Lead Magnet feature: a visitor downloads, say, an ebook excerpt or a checklist in exchange for an email address, and the file is delivered automatically. A One Time Offer can follow the signup to promote a paid product.

Pricing

The homepage pricing block is short. The e-shop costs "0 zł", and the commission on sales is "6% netto" (6% net). Larger sellers are invited to get in touch ("Masz dużą sprzedaż? Porozmawiajmy."). The plan includes access to all premium sales tools, email marketing with 5,000 free emails a month, ready sales terms and a privacy policy, a free e-shop that needs no coding, an AI assistant for writing content and creating graphics, and fast payment methods without contracts. The homepage also stresses that every creator gets every feature, "Nie tylko ten z droższym planem" (not only the one with the more expensive plan). Tips through the "Postaw kawę" (buy me a coffee) product carry 0% naffy commission. Stripe also takes its own fee; the FAQ notes that, for sellers using the Polish VAT exemption, any VAT applies only to Stripe's fee and not to the creator's whole revenue.

For creators already selling elsewhere, a quote from Jakub, named as founder on the homepage, says products and students can be moved over without monthly fees.

Who it suits

naffy fits Polish-speaking creators who want to test a course, an ebook or a coaching offer without paying a monthly bill, and who like having the shop, checkout, invoicing hookup and mailing list in one place. Social media educators with an audience to send to a link in bio are the clearest fit, and the option to sell without a registered company suits someone trying out a side income. Coaches get bookings with reminders, small live groups and paid webinars in the same account.

The commission model is the trade-off: 6% net of every sale stays with naffy, so a creator with steady high volume will want to take up the invitation to talk about terms. The platform, its legal templates and its guides are in Polish and built around Polish payments and paperwork, which makes it a less natural home for creators selling outside Poland, even though it accepts several currencies.