Systeme.io

Systeme.io is an all-in-one platform for running an online business, with course hosting built in next to sales funnels, email marketing, a website and blog builder, affiliate management and marketing automation. It is aimed at creators, coaches and small digital product sellers who would otherwise pay for several separate tools and spend time wiring them together. The Why Systeme.io page says the platform was built by Aurelien Amacker in 2018, and that he had been selling online courses since 2010 before deciding he wanted his blog, sales funnels, membership sites, email list and affiliate program under one roof. The company says over 500,000 entrepreneurs use it.

How the pricing works

Pricing is based mainly on contacts. Every plan carries the same set of core tools, and the features FAQ says all features are available on every plan, including the permanently free tier. What you pay for is a higher contact cap, more funnels and courses, and a few extras at the top.

The Free plan supports 2,000 contacts, 3 sales funnels, 1 blog, 1 course, 1 affiliate program and 1 custom domain, with unlimited emails and unlimited file storage. It never expires and needs no credit card, and the pricing FAQ calls funnels and courses its only meaningful limits. Startup costs $17 a month for 5,000 contacts, unlimited funnels and 5 courses. Webinar costs $47 a month for 10,000 contacts, "unlimited everything" and the automated webinar feature. Unlimited costs $97 a month for unlimited contacts, all features, sub-accounts and the free migration service. All four include unlimited email sends and 0% transaction fees, and annual billing is advertised as two months free.

The pricing page maps plans to list size: the free plan under 2,000 contacts, Startup from 2,000 to 5,000, Webinar from 5,000 to 10,000, and Unlimited above 10,000 contacts or when you manage clients. Agencies that want white-label or resale rights are told to contact the team for white-label pricing. The FAQ places sub-accounts on Unlimited, while the plan comparison's sub-account section says every plan can create unlimited sub-accounts, each a full account with the main plan's limits at no extra cost. You can upgrade or downgrade at any time. If you cancel a paid plan, the account reverts to the free plan; contacts above the 2,000 limit are archived rather than deleted, and reactivating a paid plan restores them.

Building and selling a course

The course builder covers modules, video lessons, PDF and other downloadable files, drip schedules, module locking (a module stays closed until the previous one is complete) and student progress tracking. Every plan includes unlimited students, so the free plan's one course can take as many learners as you bring, and the plan comparison also lists a student activity history. Courses are sold through your own funnels and enrollment happens automatically on purchase, so there is no separate course platform to connect.

Memberships run through the same system. You sell access to a course or a community through a funnel, and an automation grants access on purchase. Communities are paid or free members-only spaces with posts, comments and member management, and they connect directly to your courses and funnels so access can be sold or gated without manual work.

Funnels, checkout and payments

The funnel builder has a drag-and-drop editor, pre-made templates, A/B split testing, one-click upsells, order bumps and countdown timers. You can build opt-in funnels, sales funnels with upsells and order bumps, webinar funnels and product launch funnels. The plan comparison also lists deadline funnels, evergreen webinars, coupon codes and custom domains.

Payments run through the processors listed on the pricing page: Stripe, Apple Pay, PayPal, Razorpay, Flutterwave, Mercado Pago and Xendit, plus cash on delivery. The page says payments through Stripe or PayPal come at no extra cost. Physical products can be added to order forms with variants such as size and color, inventory limits and shipping fees, and can sit as order bumps on a digital sale. The creator store is a single-page storefront you link from a social media bio, where visitors buy digital products, courses and downloads without a full website.

Email, automation and SMS

Email marketing covers broadcast campaigns, automated sequences, tagging, segmentation and newsletters, with unlimited sends on every plan. The list is tied to your funnels, courses and products: when someone opts into a funnel, they are added to the list, tagged, and can be enrolled in a sequence with no manual step.

The automation builder works on a trigger, condition and action model. A trigger is an event such as an opt-in, a purchase or a completed course. A condition filters who the rule applies to, for example contacts with a certain tag or on a certain plan. An action sends an email, adds a tag, enrolls the contact in a course or moves a CRM deal to a new stage. One purchase can therefore enroll a student, send a welcome email and update a deal at the same moment, and the company says no Zapier or other automation tool is needed. SMS messages use the same builder, so a text can go out when a contact opts in, abandons a checkout or completes a course module.

Affiliates, bookings, webinars and agencies

Affiliate management lets you set custom commission rates, create affiliate links, track referrals in real time and manage payouts, and it is included on every plan, the free one too. The booking calendar lets clients pick a time slot, sends automated confirmation emails, and can collect a deposit or full payment at booking. Evergreen webinars are pre-recorded and set to replay daily, weekly or on demand; attendees register through a funnel, get reminder emails and see your offer during playback. The CRM pipeline is a Kanban board with custom deal stages that can trigger follow-up emails or tasks when a deal moves.

Sub-accounts are meant for agencies and consultants. Each one is an isolated workspace with its own funnels, contacts, emails and courses, and you switch between them from the main dashboard without logging out. White label lets you run the platform on your own domain under your own brand, with zero transaction fees. A public API is available, and the plan comparison lists integrations with Google Sheets, Google Calendar, Google Meet, Zoom, ActiveCampaign, SendGrid and Twilio SMS, along with assistant accounts for team members.

Migration and support

The free migration service is included with the Unlimited plan or any annual plan. The team moves funnels, pages, email sequences, products and contacts, which the comparison page says typically takes 2 to 5 business days for a standard-size business. You can also migrate on your own with CSV imports for contacts and by rebuilding pages in the editor.

Support is by email, listed as 24/7 on the plan comparison, and the pricing page cites an average response time of under 2 hours, 7 days a week. The comparison table also lists a one-on-one kickstart coaching session and early access to new features as perks, and the features FAQ says the help center has step-by-step video tutorials for every feature.

Who it suits

The platform is designed for people without a technical background. The page editor, funnel builder, course creator and workflow builder all use drag-and-drop, there is no hosting or plugin to maintain, and the Why page says most beginners can build and launch a first funnel in under an hour from the templates. A first-time creator can put a lead magnet, an email sequence, one course and an affiliate program live on the free plan, and move up only when the list passes 2,000 contacts or a second course is needed. Coaches get bookings with payment collection and a community in the same account, and agencies get sub-accounts and white label.

The trade-off is that the course builder is one tool among a dozen in the account, built around video, files, drip and progress tracking rather than deep course design. The company itself says the platform is not designed for large-scale e-commerce with complex inventory and does not offer branded mobile apps for communities, so a creator who wants students in a branded app needs to plan around that. Cost also follows list size rather than features: a creator with a large email list moves up the contact tiers even when running a single course, while a creator growing from a small list can run the whole business on the free plan until it starts to pay.