LMS Estúdio

What LMS Estúdio Is

LMS Estúdio is a Brazilian platform for teachers and experts who want to sell online courses under their own brand. Its Portuguese home page invites creators to "Crie Sua Escola Online e Comece a Vender Hoje" (create your online school and start selling today), with no commission on sales and no monthly fee to start. The pitch rests on three points: the platform keeps none of your sales, students can pay in installments by boleto, and the school carries your own logo, colors and domain.

It is made by Estúdio Site Informática Ltda, which its about page describes as a Brazilian company specializing in distance education technology. The company began in 2003 as a web development agency, was formally registered in 2008, and launched LMS Estúdio in 2015 after concluding that existing platforms charged high commissions on every sale. The about page says 200 creators were using it within the first months and that it now serves more than 29,000 creators, from solo teachers to large franchise networks. The home page counts 1,684+ schools live and shows an approval rating of 95.7% from customers.

Building and Teaching

A new school goes live in under 5 minutes, according to the FAQ: create an account, apply your branding and start adding courses, with no technical knowledge needed. The features page lists a long set of tools, and the home page says the full feature set is available from the free plan upward.

Lessons can mix video, audio, text, HTML5, links and presentations, and courses are organized into unlimited categories and subcategories. A video counter tracks whether a learner watched each video through and records progress and completion per lesson. Teachers can set quizzes that learners must pass before an automatic certificate is issued, and file upload or essay assignments that the teacher grades. Certificates are customizable and arrive in the learner's inbox when they finish.

Video protection is a selling point. Videos uploaded directly to LMS Estúdio carry a watermark with the student's email on every frame, downloads are blocked, and a simultaneous access setting controls whether one login can be used on several devices. Creators who prefer can use Vimeo or YouTube instead, though the company recommends its own hosting for high-value courses.

Live classes run through an integrated Zoom connection: creators schedule web conferences inside the platform, students join with one click without external links, and recordings become available automatically. The features page also lists live classes over YouTube or Vimeo with chat. Discussion forums can be set up per course, module or topic, with full moderation, so students can help each other.

Administration covers students, instructors and administrators in one place, reports on progress, completion, access and revenue in a single dashboard, and a ticket system for supporting students and instructors. The platform interface is available in Portuguese, English and Spanish.

Branding and Marketing

LMS Estúdio offers full white labeling: logo, colors, fonts, templates and institutional pages without code, plus your own domain so students reach the school without any reference to LMS Estúdio. Each course gets its own landing page with price, description, instructors and modules. Marketing tools include lead capture forms, discount coupons in percentage or fixed amounts, banners and slides, an integrated blog, SEO settings for every course and page, Google Analytics and the Facebook Ads pixel.

Selling and Payments

The headline policy is "0% de comissão por venda" (0% commission per sale). LMS Estúdio charges only the plan's monthly fee; payment gateways charge their own transaction fees directly. Creators connect Hotmart, Pagar.me, Paghiper or PayPal and receive payments straight into their own account.

The feature the company leans on most is the installment boleto. Through Paghiper, students can split a course into up to 36 boleto payments, at a Paghiper fee of R$1.49 per boleto. The site's example turns a R$1,497 course into 36 payments of R$41.58, against up to 12 card installments of R$124.75, and it claims no other LMS in Brazil offers 36x boleto. Courses can be sold for single access or as monthly subscriptions, with access by period, recurring or lifetime. A shopping cart handles checkout, support materials can be sold as physical products with shipping calculated, and commissions can be passed automatically to co-instructors.

Plans and Prices

All plans include 0% commission and can be canceled at any time through the customer panel, with no contract and no cancellation fee. The home page lists:

• Gratuito, R$0, forever: up to 5 students, 1 GB of space, unlimited courses and lessons, no credit card and no time limit.
• Starter, R$87.50 a month: up to 100 enrollments and 50 GB of space.
• Middle, R$287.50 a month: up to 300 enrollments and 80 GB.
• Professional, R$487.50 a month, marked most popular: up to 1,000 enrollments, 140 GB, a customized platform ready in 48 hours and 3 months of Hotlearn.
• Premium, R$987.50 a month: up to 10,000 enrollments, 180 GB, 6 months of Hotlearn and 2 hours of training.

Hotlearn, included on the two top plans, is a library of ready-made educational products with an in-browser editing studio. Each product comes as a kit with an editable handout, a hosted sales page, an exam to import into the LMS, a commercial license and a cover, and new items arrive monthly. If you stop using the platform, the home page says your data is kept for 90 days.

What Customers Say

Testimonials on the home page focus on setup and selling. Mariana Costa, a holistic therapist who was afraid of the technical side, says her school was live in under 20 minutes without needing support. Ana Lima, a confectionery teacher who used to deliver everything through Drive, says students stopped asking where the material was and that she sold 40% more once she offered boleto installments. Rafael Alves, a financial consultant, says he raised his course price by 30% once students reached it through his own domain and brand. The about page adds that recent additions include AI for content creation, live Zoom classes and a course marketplace.

Support

Support is in Portuguese, through a usage manual, online training, a Telegram channel, a YouTube channel, a WhatsApp group and a WhatsApp chat on the site. The company also publishes a public roadmap and offers a micro-franchise program.

Who It Suits

LMS Estúdio suits Brazilian teachers, coaches and small schools who want a branded school and want to keep their full sale price, especially those selling to students without a credit card or enough card limit, for whom 36x boleto opens the door. The free plan lets a creator test with 5 students at no cost, and higher plans scale to 10,000 enrollments for larger schools and franchise networks.