Hotmart

Hotmart is an all-in-one platform where creators build, host and sell online courses and other digital products, and where buyers find and take them. Its homepage FAQ calls it "a global, all-in-one platform, Latin America's leader for selling digital and physical products online, with a strong focus on e-learning", and the company behind it, Launch Pad Technology, Services and Payments Ltd., gives its address in Belo Horizonte. The footer says the product is made in Belo Horizonte, Madrid, Amsterdam, Bogotá, Mexico City and New York, and the site runs in English, Brazilian Portuguese and four Spanish versions (Spain, Colombia, Mexico and Latin America).

The reader it serves first is the creator: an expert, teacher or coach who wants to turn what they know into a product and sell it. The site's tagline, "Learn what you want, teach what you know", also points at the other side, the buyers who use the Hotmart Marketplace to find products and the purchases area to take what they bought.

The platform in numbers

The homepage invites creators to "Join the world's largest platform for digital products" and backs that with three figures: more than 200K creators selling with Hotmart, over $10B in sales and more than 25M buyers. The FAQ adds 500,000+ products and sales in more than 188 countries. A rating badge reads 4.9 under the words "Safe and reliable", with over 350,000 reviews. These are the company's own figures, presented on its homepage.

What a creator builds and sells

Hotmart is not limited to courses. The FAQ lists online courses, ebooks, in-person events, physical products and subscriptions as things a creator can publish and sell, and the AI section of the homepage adds communities, with the line "building your product in 60 seconds is just the beginning." There is no limit on how many products a creator can sell. Course content is delivered through the Members area, one of the main sections of the site, and buyers reach what they bought through "Access my purchases", while creators run their side from "Manage my business".

For a first product, Hotmart's new AI-powered onboarding handles the early planning: the FAQ says it suggests a format for the product, outlines modules and topics, and recommends pricing. After that the creator plans the content and builds the product, and the FAQ says Hotmart provides what is needed to host and promote a course or ebook "from idea to sale". The homepage sums the whole product up as "An AI-powered integrated platform for digital businesses."

Selling, affiliates and email

Selling happens through Hotmart's own checkout and through the Hotmart Marketplace, the public catalog of products. The platform works with affiliates as well as producers: the FAQ's withdrawal rules are written "For Producers and Affiliates", affiliates withdraw commissions under the same terms, and the site keeps a dedicated affiliate section, so a creator can have other people promote a product.

For email, Hotmart's blog points creators to Hotmart Send, its own email tool, "principalmente se o seu negócio online está na Hotmart" (especially if your online business is on Hotmart). The post says Send offers email templates and artificial intelligence to help write the copy of each email. Around that recommendation the post is a long guide to email marketing for creators: segmenting a list, newsletters, lead nurturing, welcome and cart-abandonment emails, A/B tests, and collecting consent under the LGPD data protection rules.

Selling abroad

International selling is built in. The FAQ says a creator only has to publish a product on the platform to sell worldwide, with buyers in other countries seeing local payment methods at checkout. It names OXXO in Mexico, Multibanco in Portugal, Sencillito in Chile, PagoEfectivo in Peru, Cupón de Pago in Argentina and Efecty in Colombia. The product price converts automatically to the buyer's local currency, and in most countries the system also collects local taxes, which the FAQ presents as a way to make buying smoother and raise the chance of a sale.

Fees and payouts

There is no monthly plan. The FAQ says a creator can create an account and publish digital products for free, with no upfront costs and no sign-up or monthly fees, and that fees are charged only on approved sales, deducted at the time of purchase. The creator fee is tiered, and the FAQ says the more a creator earns, the less they pay. For revenue up to five figures it is 9.9% + R$1 per approved sale; the homepage sends readers to a separate fees page for the full breakdown of the higher tiers. The core tools come with the account, though the FAQ warns that "Some optional features and add-ons may have extra costs."

After the first sale, earnings sit in a secure payment account, and the site says it keeps that money safe "with transparent operations and full regulatory compliance." The minimum withdrawal of commissions in Brazilian reais is R$2.00, plus a withdrawal fee of R$1.99. Timing depends on the currency and the buyer's payment method: sales in BRL can be withdrawn 30 calendar days after the sale date, sales paid by PIX, boleto or Hotmart balance within 2 calendar days, and sales in other currencies after 15 calendar days, which the FAQ ties to the warranty period.

Learning to sell, and the wider ecosystem

Hotmart wraps a good deal of teaching around the product. Almost every FAQ answer comes with a video, including a free full course on making money selling digital products, a video on making a first sale, one on fees, and a talk by creator Leandro Madeira on building digital products. The footer links to the Hotmart Academy, the Hotmart Guide, the blog, a Help Center with videos, the Hotmart App, Hotmart Developers, Hotmart Journey and a "What's Included?" page that sets out what the account covers.

Who it suits

Hotmart fits a creator who wants to start without a subscription and pay only when something sells. Opening an account and publishing cost nothing, and the fee comes out of approved sales only, which makes it a low-risk place for a first course or ebook, and the AI onboarding helps with format, outline and price. It suits creators who sell across Latin America, Portugal and beyond, since local payment methods, automatic currency conversion and local tax collection are handled at checkout, and creators who want affiliates promoting their products. The range of product types (courses, ebooks, subscriptions, communities, in-person events and physical goods) suits a business that sells more than one kind of thing from one account.

The fee tiers above the first level sit on a separate page rather than the homepage, so a creator projecting larger revenue should read that page before comparing costs. The site describes a selling and delivery platform for creators and their buyers; a company looking for a system to train its own staff is not who it is written for.