Wooclap

What Wooclap is

Wooclap is an interactive learning platform that adds live polls, quizzes and other questions to a lecture, a training session or a meeting. It is built for university and school teachers, corporate trainers and learning and development departments, and the homepage sums up the idea as "Add polls and quizzes to your live session" in PowerPoint, Microsoft Teams or an LMS. The About page says the company is headquartered in Brussels, with a distributed team across Europe and North America, and that the app is available in six languages: English, Spanish, French, Italian, German and Dutch. The same page says Wooclap is used in 150+ countries and that 1000+ organizations and institutions chose it for their staff, while the homepage claims it is "Trusted by 50+ million users worldwide." The pricing pages name HEC Paris, Duke University and Sheffield on the education side and Cegos, Vinci, Pernod Ricard and Dior on the business side.

Formats and live sessions

A session is built from questions, and the comparison table on the pricing pages counts 21 interactive formats. The integrations FAQ lists them in groups: MCQs, polls, Find a Number and rating questions to check understanding; open-ended questions and word clouds to give participants a voice; brainstorming to collect ideas; Find on image and Label an image for visual recognition; and Script Concordance Test and Judgement Concordance, which collect and compare expert and student responses on one platform. Matching questions and a live quiz format round out the menu.

Participants answer through the Wooclap website or by SMS to a local number, and inside PowerPoint they join with a QR code or an event code. The presenter can add a timer to each question, let participants answer as a group, and switch on Competition mode, which adds rankings and timed scoring. A message wall lets the audience post questions or comments during the session, and on the Pro plan a moderator mode lets someone approve or reject those messages from a second device. Self-paced sessions, available from the Basic plan up, turn the same questions into an asynchronous questionnaire learners complete before or after class.

The homepage groups uses by teaching moment: breaking the ice with word clouds and Competition mode, checking understanding with formative assessments "that support learning, not just grading," blended learning with self-paced activities, peer instruction, and game-based revision. The business pages apply the same tools to training and onboarding, meetings, events and conferences, and workshops.

AI features

The Pro, Campus and Corporate plans are marked "WITH AI." The comparison table lists an AI question builder that generates questions from text, documents, videos or links, an AI image labeler for visual activities, and an AI question diversifier that turns a topic prompt into several question types. During a live session, AI brainstorming suggestions offer ideas to start a discussion, an AI brainstorming summary groups participant messages into themes, and AI follow-up questions are generated from the answers participants give.

Reports and the learning science claims

After a session, analytics break responses down by participant or by question, in real time or afterward, and an attendance sheet records who attended and when. From the Basic plan, results, attendance and message wall content export to PDF and Excel, and questions can be exported to Excel or Moodle XML for reuse in other events or in Moodle.

The homepage says Wooclap is designed around Stanislas Dehaene's four pillars of learning (attention, active engagement, feedback and consolidation) and fits frameworks such as Bloom's taxonomy and ABC Learning Design. It cites one study for its impact: "81.4% of learners report improved academic performance and knowledge acquisition when using Wooclap (Moreno-Medina et al., Elsevier, 2023)."

Integrations

For presenters, the integrations page lists a PowerPoint add-in, a Chrome or Firefox extension for Google Slides, a Zoom app run from the Apps panel, and a Microsoft Teams add-in where participants answer with their Microsoft credentials. Other tools such as Genially, Ubicast and Miro connect through an iFrame, and the company offers help moving quizzes and polls over from another tool.

The LMS integrations are the institutional layer. Wooclap connects to Canvas, Moodle, Blackboard and Brightspace, and the LMS page says it works with "any LTI-compatible LMS," through LTI 1.1, LTI 1.3 or a native Moodle plug-in. Faculty launch live or self-paced activities inside a course, and after each session they choose whether to send scores, attendance or participation to the gradebook; the data arrives as percentages with one click. Students log in through the institution's SSO, which the integrations page says can include eduGAIN. The LMS page puts setup at typically under an hour with an administrator. These integrations, and SSO, are marked "Only on custom plan" and come with the institutional licenses.

Plans and pricing

There are separate pricing pages for education and business, with the same structure. Starter is free with no credit card and includes the 20+ question types and the presentation integrations, but it is capped at 5 questions per month. Basic adds unlimited questions, self-paced sessions, PDF and Excel exports, and question import from Excel, Moodle, Brightspace or Wooflash. Pro adds the AI features, team collaboration with co-editing and co-presenting, custom branding and moderator mode, and it is charged per presenter, with the plan admin counted as a presenter and participants not. Campus (education) and Corporate (business) start from 6 presenters, are sold by quote, and add LMS integrations, SSO with SAML or CAS, an analytics dashboard for tracking adoption, and dedicated trainings and onboarding.

All subscriptions are billed annually and quoted excluding VAT. The FAQ says Starter, Basic and Pro allow up to 1,000 participants per event, and that larger events on Campus or Corporate are arranged with the sales team. Cards (Visa, MasterCard, American Express) are accepted on every plan, SEPA for EU users, and bank transfer on Campus and Corporate. Canceling means switching off auto-renewal at least 48 hours before the renewal date, and an upgrade mid-term is charged pro rata. In France and Belgium, the FAQ adds, a separate license covers primary and secondary school teachers.

The comparison table lists a help center, email and chat support, premium onboarding resources and a dedicated customer success manager, and the LMS page says institutional plans come with that customer success manager and priority support. The company also makes Wooflash, a separate product it describes as active practice learning.

Who it suits

Wooclap fits a university lecturer who wants every student answering during a large class, and it fits especially well where the institution runs Canvas, Moodle, Blackboard or Brightspace and wants scores and attendance in the gradebook. Health educators get the image-based questions and concordance tests the site highlights for health education. Corporate trainers and L&D teams can run the same sessions in Teams, Zoom or PowerPoint without asking participants to install anything.

The free Starter plan works for trying it out, but five questions a month is too few for regular teaching, so most individual users will need Basic or Pro. The LMS sync that makes Wooclap attractive to universities sits behind a quoted institutional plan, so a single instructor cannot switch it on alone, and annual billing means there is no monthly option to test a paid tier for a few weeks.