Mojaru

Mojaru is an online learning platform for children in Bangladesh, run by Mojaru Education Technologies Limited, with live and recorded classes from preschool age through the middle school years. Its site is in Bangla, and it calls itself a "Top E-Learning Platform for Kids in Bangladesh." The name plays on the Bangla word for fun, and the platform was started, its About page says, under the slogan "মজায় শেখার শুরু" (start learning through fun). Families use it in two ways: for skills such as abacus, English, handwriting, coding and Bangla, and for exam preparation, above all for cadet college admission and the primary scholarship exam. Lessons happen in the Mojaru app, which the homepage says can be downloaded from anywhere in the world.

The idea behind it

The About page sets out the tension Mojaru was built around. Children love to play, laugh and listen to funny stories, it says, while parents want them to concentrate on their studies, score more marks and stay ahead. Mojaru's answer is to make the material itself entertaining: the company names animated slides, video notes and workbooks as its own innovation, and says all of its learning material is made with cartoon visuals suited to children. It frames the wider goal around the skills a child will need, saying it works so that children can become skilled from home and pick up mathematical, linguistic and technological abilities alike. The footer line sums up the aim: "পড়াশোনায় যেনো আর ভয় না পায় একটি শিশুও!" (may no child be afraid of studying again).

How it works

The homepage lays out five steps. A child enrolls in a course and logs in to the app; works through the course materials; joins interactive classes in the app; takes regular tests that check the development of their skills; and, on completing the course, receives a certificate to show what they have learned. Before paying, a family can book a free demo class through a short form that asks for the child's name, a guardian's name, a phone number, the child's class and the course they are interested in.

Courses come in three types on the catalog filter: live, recorded and free. Most of the catalog is live, with a set number of scheduled classes per course. Beyond the group courses, the homepage describes two delivery models: batch-based online classes in an interactive online classroom, and one-to-one live customized learning, where the lesson plan is built around the child's needs. Two free checks are offered as entry points, an English fluency check of speaking skills and an early learning assessment with an expert.

Skills courses

The catalog groups its courses by category: Brain Development (4 courses), Mathematical Skills (2), Pre-Primary Child Development (4), Islamic (3), Primary Scholarship Preparation (1), Academic Preparation (6), Science and Technology (2), Language Skills (10) and Cadet College Admission Preparation (9).

For the youngest, Pre-School At Home runs as two courses, Play Group and Nursery, each with 320 live classes over a year; the homepage pitches it at children aged 3 to 5. Abacus is the largest brain development offer: Abacus Mind Math Buds, Foundation (in Bangla and in an English version) and Advance, each with 96 live classes, aimed at children aged 4 to 13. Math Olympiad courses for primary and junior levels have 48 live classes each, and the homepage promises to take away the fear of math for students from Class 4 to Class 7.

Language courses are the biggest category. Smart English for Kids comes in Toddler, Little and Junior levels with 64 live classes each, Advanced Spoken English for Kids in Caterpillar, Chrysalis and Butterfly levels with 48 live classes each, and English Grammar for Kids has 72 live classes; the English program is aimed at ages 5 to 13. For Bangla there is Bangla Amar Bhasha in three levels (Mukul, Notunkuri and Pushpo), and for handwriting and drawing two Adarsholipi courses with 48 live classes each. Programming for Kids has Toddler and Junior levels with 48 live classes each, for children aged 6 to 13 who learn coding through play. Recorded courses fill out the rest: Fire Safety for Juniors, a drawing course, and Islamic courses including Alif to Ya with 5 recorded classes, Quran learning for children with 18, and Grow with Ramadan with 12.

Cadet college and exam preparation

Exam preparation is where Mojaru is most structured. Cadet college admission preparation covers Class 3 to Class 6, and the homepage says a child can start at any time. Pre Cadet courses for Class 3, Class 4 and Class 5 each come in a Bangla and an English version, most with 300+ live classes, and the Class 3 Bangla version lists 400+. Mission Cadet, in both versions, lists 400+ live classes over a year, and a Cadet Preparation Model Test course adds 24 live classes over 3.5 months. Primary Scholarship Preparation has 84+ live classes. Academic Preparation for Class 6, Class 7 and Class 8 runs to 308 live classes per course, again in Bangla and English versions, and the homepage describes full preparation for Class 6 to Class 9 from home.

The homepage features students who passed. Zian Fabiha is shown as a 2024 cadet at Feni Girls Cadet College after a year of preparation, Tasnim Faruk Prappo at Mirzapur Cadet College and Arafat Siddique at Rajshahi Cadet College. Rajin Al Maruf, a student in batch 8 of the Math Olympiad preparation course, is listed as the 2024 Math Olympiad champion in the primary category.

E-books, events and reach

Mojaru also runs an e-book library: the homepage lists 11 stories, 7 novels, 3 collections of rhymes and poems, 2 humor titles, 1 essay collection and 1 science fiction title. Its news section reports a press conference on 2024-10-17 at which the company said it had brought one-to-one customized learning to the country for the first time, which is its own claim, and an Abacus Speed Master competition in which two grand champions each received a one lakh taka scholarship from Mojaru. The site's description calls it a "Trusted e-learning platform for kids in 57 countries."

Price and support

Course prices are not on the catalog page. Payment runs through the gateway shown in the footer as "Pay with SSL commerce," and the footer also links a refund and return policy, terms of service and a certificate page. The FAQ covers practical questions such as whether a child can take a course without a computer, what to do if a topic is hard to follow, refunds and the payment system. Support is by email at support@mojaru.com or by phone on 09610990880, and the copyright line runs from 2020.

Who it suits

Mojaru suits Bangladeshi parents of children from preschool to about Class 9 who want live, teacher-led online classes in Bangla or English, especially families preparing a child for cadet college admission or the primary scholarship exam. The abacus, olympiad, coding and spoken English tracks suit parents looking for after-school skills rather than exam work, and the free demo class and free assessments let a family test the fit first.

It suits less well a family outside the Bangladeshi school system, since the exam tracks are built around cadet colleges and the scholarship exam, or one that needs prices before talking to the company. The site is in Bangla, so a parent who does not read it will find the catalog hard to use.