Mindstamp

What Mindstamp is

Mindstamp is an interactive video platform for training, education, marketing, sales and support teams. You bring a video you already have, and Mindstamp layers questions, buttons, hotspots, branching, lead-capture forms and calls to action on top of it; the FAQ is explicit that "Mindstamp keeps the original file unchanged," so nothing has to be re-edited. Each viewer then gets an individual report of what they watched, answered, clicked and completed. For a training or course team, that makes it an authoring layer for video lessons and a quiz tool in one: a recorded lesson becomes an assessment with answers scored per learner. The company details on the site give its legal name as AECH CO with an address in Satellite Beach, FL. The home page says "25,000+ teams use Mindstamp" and shows a 4.9 rating on Capterra, 4.6 on G2 and a "#1 Product Hunt" badge.

Adding interactions to a video

Videos come in from Vimeo, YouTube, Wistia, Synthesia, HeyGen, Kaltura, Amazon S3 and JW Player, or from your own library, and interactions are placed at points on the timeline. The interaction set covers:

• questions in six formats: multiple choice, free response, rating, audio, video and drawing;
• buttons for links, downloads, navigation and calls to action, such as a "Book a demo" button at a set moment;
• hotspots that make any area of the frame clickable to reveal information, open a link or trigger another action;
• lead capture that collects names, email addresses and form responses inside the video;
• branching that sends viewers to different parts of the video based on their choice, as in the demo's "Which topic do you want first?" question with pricing, integrations and reporting as the answers;
• personalization that shows different text, buttons, recommendations or content based on what you know about the viewer;
• conditional logic that decides what happens next from a viewer's answers and actions;
• Genie AI, which lets viewers ask questions about the video and get answers from an AI assistant.

Viewers do not need an account; they open the interactive video from a shared link or an embedded page. Translation sits in the platform menu next to interactions, branching, lead capture and reporting, and the resources section offers free quiz, caption, SCORM and ROI tools that need no account.

Quizzes and training

For training and education the same tools work as an assessment layer. The training use case lists questions inside the video, feedback after each answer, review paths after missed answers, and learner reports with LMS export. The education version adds feedback in the moment and a review of each student response, so a teacher sees who got which question wrong rather than a class-wide play count. A sample training report on the home page shows a lockout-procedure question, an individual learner score, team completion and a certificate issued for a safety course, and another sample viewer answered five of five questions correctly, completed the training and was issued a certificate. The examples gallery includes a video quiz with feedback and recorded answers, a safety training module built with branching, hotspots and downloads, and a product quiz that recommends a product from a viewer's answers.

Customer quotes on the home page come from Capterra and G2 reviewers. A talent development associate writes: "We use Mindstamp to supplement one of our training programs, and it provides great value to our colleagues who participate!" A nonprofit operations director says Mindstamp was the only service they found that could run a Q&A that jumps to different sections "for a 30+ minute video without costing a fortune." A multimedia marketing content manager adds: "The editing process for adding interactive button and hotspots is simple and intuitive."

Marketing, sales and support

Outside training, Mindstamp is pitched as a conversion tool. Marketing videos let viewers choose what interests them, explore products and submit information without leaving the video; the examples include lead capture and calendar booking, where a viewer books a meeting from inside the video. Sales videos offer viewer-selected demo paths and personalized text and buttons, and push viewer activity into the CRM so a rep sees what a prospect watched, chose, revisited and clicked before following up. Support teams answer common questions once, on video, and point people to the part they need.

Reporting and integrations

Reporting is the center of the pitch: "Most video tools count plays. Mindstamp shows what each person watched, answered, and did." Each viewer's record shows watch percentage, chosen path, answers, clicks tied to the moment they happened, form submissions and completion. Data can be read in each per-view report, exported as CSV, pulled through the REST API, or sent to HubSpot, Salesforce, Zapier, Google Analytics, Meta, Constant Contact and webhooks. The FAQ adds connections to calendars, forms and data workflows, so a lead captured mid-video can go straight to the tools a team already uses.

Plans, trial and enterprise

The home page states "Plans from $83/mo, billed yearly" and offers a 14-day free trial with no credit card required, and a live interactive demo needs no call and no account. Enterprise accounts get custom SSO, SAML, capacity and contract terms; according to the FAQ, SSO and SAML "can be scoped and implemented for an Enterprise account," and the quote sets the implementation and delivery terms. Mindstamp's team also offers services to build the video with you or for you, and an agency program lets agencies sell interactive video services to their own clients. Help comes through a help center, step-by-step tutorials, an FAQ, API documentation and a support address, hello@mindstamp.com, listed with English as its language.

Who it suits

Mindstamp fits training teams with a library of recorded onboarding, compliance or safety videos who want to check understanding without re-shooting anything, and educators who want questions, feedback and per-student results inside recorded lessons. It suits sales and marketing teams that use video in their pipeline and want leads and viewer activity in HubSpot or Salesforce, and agencies building interactive video for clients.

It works on top of video you already have rather than producing it, so a team starting from nothing records or generates footage elsewhere first, for example in Synthesia or HeyGen, both of which it imports from. It is also not an LMS: formal programs still run enrollment and records in their own system and use the LMS export to bring results across. The 14-day trial is long enough to add questions to one real training video and study the viewer report before deciding.